Yes, it’s been awhile, but I’ve been busy working on this feature, among other projects. Here’s a closer look at a relatively new winery—only a decade old—in China’s Yunnan province, published on Tuesday in honor of Lunar New Year.
Maxence Dulou—a native of Bordeaux who has worked at vineyards in Chile, South Africa, and France’s Burgundy region—wanted to take part in the creation of a new wine. In 2012, he found himself doing so—in China.
But while China is projected to soon become the world’s second largest market for wine, behind the United States, it is not known for being a major wine producer.
So why start a brand new winemaking operation—not just one producing mass market bottles, but wines priced at $300 a pop—in an untested region for wine production? “No one did it before,” Dulou replies simply. “It’s a country that is very interesting. No company was trying to make a luxury product there, in particular, a luxury wine.”
Described as a “startup” under the vast LVMH luxury umbrella, Ao Yun—and by extension, China—marks the next step for Moët Hennessy in pioneering new wine regions.
Read the full story on Fortune.com.
Images: Ao Yun/Moet Hennessy