Another feature that consumed much of January for me—thus, keeping me away from the blog—was a magazine piece in the February issue of Fortune about the marvelous Ms. Kondo and her runaway hit on Netflix, Tidying Up With Marie Kondo.
There have been many hot takes about her show—some inspiring, some provoking, and some that were downright racist—but we chose to focus specifically on what her signature “KonMari” method might mean for fast fashion trends and sales in 2019. Here’s an excerpt:
“We’re now in a time of transformation, and we see the trend towards ‘slow fashion’ away from ‘fast fashion’ as much more powerful than a fad,” says Jen Redding, a senior equity research analyst at Wedbush Securities.
Kondo, of course, isn’t the only change agent here. “Fast fashion looks to have lost its luster,” Redding says. “It’s being displaced as Millennials place growing value on experiences, environmental, and human rights issues than in recent generations before it.” Fast fashion wreaked havoc in retail over the last decade, Redding explains, and consumers are now less interested in cheap, disposable clothing.
The 2/1 issue is on newsstands now, but you can also read this one online.
Interest in the feature also led to my first TV appearance as a talking head. Thank you to Cheddar for inviting me. The producers and hosts were very welcoming. Cheddar films on the floor of the New York Stock Exchange. It was a thrill to finally visit the floor, although I have to say, the environment does not stoke confidence in the economy.